A Unique Bond Called Friendship

The bond of friendship

Friendship day is a day for celebrating a unique relation called friendship between people. Initially created by the greeting card industry, it is now a day which is celebrated across several parts of the globe.

“True friends are hard to find, so if you have one, make sure that you let your friend know on this day how much they mean to you.”

Friendship Day is a day when people from all races come together to learn from one another. Friendship day is celebrated on the first Sunday of August in most countries. People acknowledge their friendship towards each other by exchanging gifts and cards. Friendship bands are very popular in India. A person with the maximum number of friendship bands at the end of the day is considered to have the maximum number of friends. With the advent of social networking sites, Friendship Day is also being celebrated online. People who stay in different parts across the globe make it a point to wish their friends through social networking sites on this day. “Anybody can sympathize with the sufferings of a friend, but it requires a very fine nature to sympathize with a friend’s success.” Friendship is a bond which is not that easy to break. Our friends know us more than our family members do. They have stayed by our side whenever we needed them. Friends are our second parents. They guide us when we are lost, they like us for who we are, they don’t judge us and make remarks. They have always been with us through our troubles and jollies.
To honor this impressive bond between friends, gifts are exchanged on this day. Gifts that are generally given to friends are chocolates, gifts, cakes and flowers. If the person is a close friend of ours we don’t mind buying expensive gifts to show the love and affection we have towards them. Friends who barely speak to each other also make it a point to wish each other on this day. Friends staying in the same city go out for a coffee, lunch or dinner and maybe even a movie, or just hang out together at their homes.
In honor of this amazing bond called Friendship, gift your friends something special and unique and make them feel special and valued. Visit: http://www.giftxoxo.com/ where we have a wide range of specialized gifts for you to gift your friends. So go ahead because friends are people you know you don’t need to talk single day. You don’t even need to talk to them for weeks, but when you do, it’s like you never stopped talking…


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Corporate gifting in HR


Gifts, as you would know, have become a sine-qua-none for healthy modern relationships. Personal gifts have been in reckoning for years now but of late, corporate gifting has also started gaining traction. Corporate gifts, generally presented to a company’s internal and external customers (including existing and prospective clients) are critical for a company’s image and its relationship with its clients. They are also used to show appreciation for business partners. These have proved to be time tested promotional tools for the companies and individual professionals, and have demonstrated immense promise in bring in desired positive results. Corporate gifts are seen to have symbolic meanings. They represent a vote of thanks when given to old customers and a symbol of recognition for their valuable contribution to the business growth when presented to the internal customers i.e. the employees. This gifting culture helps both the parties to a professional relationship and helps assert personal connection between the provider and the receiver.


Corporate gifts are generally ordered in mass quantities and are used for various office functions and events in different departments like Human Resource, Marketing, Sales, Finance, and Purchase etc. These events and functions can be of varied importance and magnitude for the companies ranging from small meetings and, reward and recognition programs to large ATL and BTL promotions, trade promotions, incentives, conferences, convocations, guest lectures, new product launch ceremonies, annual dinners, management conventions, channel partner programs, and loyalty programs etc.

Giftings can also be very specific to different departments like HR and Marketing based on preference of different personality types and intradepartmental functions. HR department, very specifically, have traditionally been responsible for issues like organizational developments (OD) and employee motivations. A past survey shows that around 38% of the employers worldwide prefer thank you gifts as their favorite means to recognize employees.

HR department organize employee reward and recognition programs to honor outperforming employees, conduct recruitment drives across various campuses and in different cities for hiring new employees and are also responsible for organizing company annual functions like annual dinners, founder’s day celebrations etc. The HR department for these purposes, need different corporate gifts spread across two major categories namely Business-to-staff (B2S) for existing and prospective employees and business-to-business (B2B) for partners and external customers. Various items that can be considered by HR department for these gifting needs include customized office supplies, stationeries, apparels, electronic items, trophies, art and craft items, Chocolates, Greeting cards, clocks and watches, gift vouchers etc. But what gifts do the HR professionals prefer the most to give to their employees? Interestingly previous researches give the following results:

Chocolate, coffee & other goodies 47%
Books & music 32%
Individualized gifts 14%
Charitable Gifts 7%


Moving on to the other side of the equations, people usually gift the HR professionals to keep a good repo with them and as a note of thanks for their efforts in building and sustaining a cheerful organization culture. There can be many options to consider while gifting to any HR but the same research shows that most HR professionals like to receive the following:

Speciality food or spirits 62%
Gifts that pamper 29%
Gifts that give back/time with friends/family 9%

Some of these preferred gift items include home brew equipment and supplies, gems and jewelries and personalized cards etc.


Giftxoxo.com can help you select from a finest range of corporate gifts, be it for an HR professional or by an HR professional. We provide customized gifting solutions where we understand your requirements and suggest gifts according to your brief. We can print, emboss, engrave or embroider the logo or tag lines on the products as per the requirements and we assure end to end services in terms of gift packaging and delivery to end consumer. We have competitive edge over our customers owing to our transparent business policies, prompt deliveries and wide range of high quality products to serve all your gifting needs.

In a nutshell, corporate gifting gives you an opportunity to connect with your clients and employees, strengthen the ties, and share your holiday cheer. You just need to browse through giftxoxo.com and select the gift items of your choice and we will take care of the rest from packaging to delivery of best gifts for your upcoming events and functions at the choice of your location. Happy gifting!

Corporate gifts in HR